Reduce/Increase, 1979
William Wegman
Gelatin silver print
This photograph, from a series titled Improved Photographs, depicts artist William Wegman dressed as a woman. Handwritten texts on the print's surface are meant to emulate a magazine editor's comments to "improve" a model's body. With characteristic wit and humor, Wegman exposes the deceptive nature of editorial and fashion photography, while also poking fun at idealized gender norms for physical appearance.
Maverick Mist 
Such a strong piece of art…It clearly depicts the menial way these fashion magazines and the social norms o0bjectifies women. Such a strong statement via a simple picture.Bravo.
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I agree Megha, it was a clever way to address the issue.
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Yes absolutely.That’s what creative minds do.
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A serious statement but it made me laugh as I caught on what was going on.
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I had the same reaction.
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This is so spot-on it’s scary
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Yes it is. 🙂
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