“The word itself has another color. It’s not a word with any resonance, although the e was once pronounced. There is only the bump now between b and l, the relief at the end, the whew. It hasn’t the sly turn which crimson takes halfway through, yellow’s deceptive jelly, or the rolled-down sound in brown. It hasn’t violet’s rapid sexual shudder or like a rough road the irregularity of ultramarine, the low puddle in mauve like a pancake covered in cream, the disapproving purse to pink, the assertive brevity of red, the whine of green.”
                                                                                                       ― William H. Gass